It will please some of you to know I almost titled this blog “How’s your SEO Bitch!!”
Hi guys, Ian here, I’m African American, love nature, basketball video games and of course SEO. Today I am here to share some quick fire tips with you on how to improve your SEO.
This is the perfect time to evaluate your website SEO strategy and examine the best ways to improve on that. Don’t worry! This will not be a complicated process and you can follow me all the way.
If you have already begun to wonder how you are going to go about improving your SEO, then here are a few tips to get you started.
Use Fascinating and Compelling Meta Titles and Descriptions
Yes, Google still does use meta descriptions. It might seem like they don’t take that into consideration sometimes but to be honest there is a very high possibility that the actual meta description on the page is used. Getting this data correct is very essential to your customers.
The very few first paragraphs can either get online shoppers to click on your link or move to the next one. You must always make sure you have your keywords in both the title and description. Luckily for you, Google has increased the word count for Meta descriptions and you can have as much as 300 words. This gives you an even bigger opportunity to give a better description of your products and services. The more informative and descriptive the metadata is, the higher your chances of being clicked on. Think like the customer and write down a title and description that describes exactly what you have a available for them.
Below is a screenshot highlighting the description snippet when you search for Kudouzz. You will notice the word count is more than the previous 160 characters Google used to have. Take advantage of these new longer snippets and get potential customers clicking.
Add Value With Improved Content
It is not enough to just get visitors to your website. That is the easy part, have you asked yourself how you are going to keep them engaged when they land on your page? Is the content being provided relevant to their needs?
Always keep in mind it is not just about creating quality content for the end user but it should also be of relevance to your target market. You may have the best content and images on your website, if it does not fit what your customers want, be rest assured you are going to have a lot of customers spending less time on your site.
So How Are You Going To Add Value To Your Websites Content?
- Learn more about your audience. Provide answers to most frequently asked questions.
- Go through old post for the most popular topics and update your site with freshly related content.
- Learn more about your competitors. Leverage on that to provide customers with products and services they may be lacking.
- Engage your customers. Ask them questions, request for feedback, run quick polls and let them know you care about their opinions.
- Make your customers think, laugh and ponder on your post. You can share industry humor every now and then or share some inspirational photos.
- Educate Them. Provide tips and every day hack for the products you have available or the services you offer.
These little things are what keep your customers engaged and they keep coming back. I have personally been engaging with customers for years now and I can say with full confidence that communication, customer satisfaction and having full knowledge of exactly what your customers needs goes a long way.
Upgrade Or Optimize Visual Content
Whether you are writing a blog or uploading images to your website always ensure the images are of good quality. There are many ways to make an article interesting and appealing. Gifs, videos and subheadings.
Even with all of these options available images always make a blog look more appealing and interesting. The best thing about images is, they get you some organic traffic as well when it comes to image searches. But for this to happen, you will have to optimize them accordingly.
How Are We Going To Get That Done?
It is pretty simple, Here are a few key points to take note of when uploading images to your site or Blog.
- Choose The Right Image. Always pick the right image to go with the content you putting out. Images tell a story so it is very important to use images related to the text of the article. Pick the wrong image and you will leave your visitors baffled.
- Check The Image Size. It is best to use quality professional images in your blogs and on your website. Don’t get ahead of yourself to upload high quality pictures and forget to check the size. Loading your pages with lots of large image files just increases the load time of your page and that is bad. Try reducing the file size of your images.
- Optimize Your Alt Attributes. Alt attributes are text that show up when an image cannot be properly rendered. Even when an image has been able to load on your page, you should be able to see the alt text when you hover your mouse over the image. This also adds SEO value to your website. By using the right alt text you have a higher chance of showing up in image searches made on Google.
Let us take a quick look at the image source code of the picture below so we better understand what is being done here.
Image on Website
You will notice the alt text gives a pretty good description of the image being shared on the site. This way if the image does not load due to bad internet connection or anything else you will have the text displayed on your site instead of the image and also when you hover your mouse pointer over the image as well, the text will show up as well.
Add Some LSI’s To Your Content
When you are done and dusted with your long blogs, articles, post and product descriptions, do well to add some LSI keywords. For those that don’t know what LSI keywords are I will explain below.
LSI keywords are basically keywords that are related to your primary target keyword and not just synonyms.
LSI keywords (Latent Semantic Indexing) are basically keywords that are semantically related to your primary keyword. Contrary to popular belief, they are NOT just synonym or keywords that are similar in meaning.
Let’s say you write an article about the President of the United States Of America. Some LSI keywords in the article will be like
- The White House
- George Washington
- Washington DC
- White House Correspondents Dinner
When Google sees keywords like these in your blogs or content on your pages, They are appreciative of that and become well aware that you have covered the topic pretty well.
How Do You Get LSI Keywords You May Ask ? Here Are Some Three Simple Ways.
My favorite go to tool will be LSI Graph.
All you need to do is enter your primary keyword into the tool and it will provide you with a bunch of LSI keywords that are related to the keyword.
You can pick any keyword that makes sense and include it in your blog or product descriptions. Depending in the context in which you are writing, you can select a number of keywords to add.
For the second option, you can go with good old Google. Simply search for the target keyword, scroll to the bottom part of the page. You should find a “Searches related to” section at the bottom of the page.
Second, use good ol’ Google. Just search for your target keyword. Then check out the “Searches related to…” section at the bottom of the search results.
These are also some LSI options available to you to choose from. Sprinkle these LSI keywords on your pages appropriately in your content and on your pages.
Improve The Browsing Experience On Your Site
When it comes to customers spending more time on your website, user experience is critical and has an effect on your SEO one way or the other. You might think user experience begins when a customer lands on your website but that is not the case. User experience begins way before the visitor lands on your page, it begins right from the search.
That should let you know how important it is and you need to take the necessary precautions to ensure visitors enjoy a smooth ride all the way to your site.
What Can You Do To Improve User Experience ?
- Check your website for broken links to reduce the number of error pages visitors may come across when your website shows up in search results. Imagine you show up on Google first page after a user conducts a search, they click on your website link and get hit with a “404 error page”. You should be rest assured 90% are not going to continue browsing your page.
- Your content should be appealing to search engines and users as well. That said, you should take into consideration crawlability for search engines which includes fixing your alt tags, given titles to your anchors and ensuring everything that has to do with your website code is intact. Readability should also be taken care of so users understand exactly what your services and products are about.
- Ensure your website navigation is setup right and a good structure is put in place. All the way from the top menu structure to link structure and your entire page design should be well structured. The slightest of mixups can have an impact on the user experience.
- Check your page speed. Nobody likes a website that has a slow response and load time. Avoid using heavy sized images and videos that will take forever to load on your pages. Do well to test your site speed every now and then.
Invest Time In Your Social Media Presence And Online Content
For many years now, social media has played a huge role in helping us connect with each other, sharing our experiences and getting in contact with new people every now and then.
You can take advantage of that. Just think about the billions of people that use social media right now as their source of daily information, ideas, humor and go to place when in search of products and services.
But to reap the rewards of this huge pool of potential customers, you will need to invest your time in creating your online and social presence.
What will I do If I were In Your Shoes?
To begin with, I would,
Monitor my website stats in Google Analytics, check my user engagement levels on some topics to find out what my users expect to be on my page, and get to know what interest them most. Leverage on that the right way and you user engagement will sky rocket.
Think of new ideas to expand my content. Always try to get in the shoes of your visitors and think like a reader instead of just pleasing search engines and forgetting your users.
Do these topics appeal to your audience?
Does your content provide your audience with what they need or what you think they need
These are some questions you need to ask yourself when sharing on social media.
Always remember the combination of quality user experience, quality content and a great social media presence are key to helping you improve your SEO. I tried my best to keep this short, simple and straightforward. I hope we all learnt a thing or two. Try putting a few of these tips into practice and feel free to let me know in the comments what you think and how best this helped you.