Maximize Your E-commerce Business Sales with Video Reviews

It’s no news that the e-commerce industry has accelerated by light years due to the digital revolution. Here are a few statistics to give you a scale of the game real quick. Around 14.4% of global retail sales as of the third quarter of 2019 came from the e-commerce sector. This percentage has been rising steadily, and forecasts suggest that by 2024, e-commerce will account for more than 20% of global retail, for the first time reaching 20.1%. Additionally, this percentage is projected to increase to 22.9% by 2028, underscoring the continued trend in the retail industry toward online shopping. Be it any niche, virtually every brand is being sold online, and e-commerce is creating equal opportunities for both business and consumer sides.

There are way too many statistics to back my statement. But we can leave that for another discussion. Today, our aim is quite clear. We want to demonstrate how to reach the pinnacle and become super-efficient in this industry. To do that, I will help you understand the one game-changing aspect of e-commerce - video reviews.

Video reviews are taking over!

It's no secret that video content is on the rise, and not just on YouTube and through advertising platforms! Consumers appear to be watching more and more of their reviews instead of reading written content. They trust other people, and it is therefore easier to see someone's real opinion and emotions about a product rather than reading text online. Recent studies about video reviews indicate that video reviews have become a crucial part of the buying decision process.

Yes, the majority of consumers watch product review videos before they make a purchase, and even website visitors are convinced to buy after watching a video. So, this demonstrates that video reviews are not just engaging but very, very persuasive.

Video reviews and mobile viewing

But, how do video reviews impact mobile viewing? I will tell you how. You see, as mobile devices continue to dominate internet usage, the consumption of video content on smartphones keeps skyrocketing. Now, according to statistics, over half of all video views occur mostly on mobile devices. This trend emphasizes how crucial it is to produce mobile-friendly video content that customers on the go can easily access.

How your e-commerce business can benefit from video reviews

1. Increased knowledge of your product:

Video reviews give prospective buyers a chance to observe products in use. Videos can highlight features, show how to use them, and show off advantages in real-time, unlike still photos or text descriptions. Customers are less uncertain and better able to comprehend what they are purchasing thanks to this visual representation. To demonstrate how their makeup products appear when applied, for instance, a beauty brand may use video reviews. The texture, color payoff, and real-world performance of the product are all visible to customers.

2. Enhanced interaction with your customers:

Compared to text alone, videos typically hold viewers' attention for longer. Customers spend more time on your product page after watching a video review, which can improve your SEO rankings. In addition to encouraging social sharing, captivating video content broadens your audience. Take interactive features like surveys or questions in videos, for example, they can increase viewer engagement by encouraging them to consider their purchases carefully.

3. Higher Rates of Conversion:

It is impossible to overestimate the influence of video reviews on conversion rates. According to studies, adding videos to product pages can boost conversion rates by 80%. Potential customers are more likely to feel secure about their purchases when they witness actual customers using and recommending a product. Additionally, research from websites like Amazon has demonstrated that products with video content typically sell better than those without. This tells you how important it is to include video reviews in your product listings.

4. Customers are less likely to return purchased items:

Customers' expectations can be accurately set with the aid of informative and simple video demonstrations. Customers are less likely to have buyer's regret or be unhappy with their purchase when they are clear about what they are getting, which reduces the number of returns. Let’s say, for example, you sell pieces of furniture online, offering a thorough video demonstrating how simple it is to assemble a piece of furniture will make customers feel more confident about their purchase and be less likely to return it because of assembly problems.

Best methods for gathering video reviews easily!

1. Just make it easy for your customers

Simplify the process for your clients to get the most out of the video reviews you collect. Use Kudobuzz to automate requests for video reviews after purchase. Send follow-up emails that include simple instructions on how to record and submit their videos. Also, think about offering a simple platform that allows users to upload videos straight from their PCs or smartphones without requiring any complicated steps.

2. Assist your customers with Content
Provide your customers with prompts or questions that help them decide what to include in their videos to guarantee high-quality submissions. For instance:
What feature of this product do you find most appealing?
In what ways has this product changed your life?
Would you tell others about this product?
Why?

Customers are better able to concentrate and write more engaging testimonials thanks to these prompts.

3. Motivate Involvement

Offering incentives can improve the likelihood that customers will submit video reviews. As a reward for submitting a video review, think about offering loyalty points or discounts on subsequent purchases. This promotes client loyalty in addition to raising participation. Customers who submit video reviews, for instance, could be entered into a drawing for gift cards or special products as part of a monthly contest.

4. Record quality videos

Quality is still important in customer reviews, but authenticity is crucial. Customers should be encouraged to shoot their videos in areas with good lighting and low levels of background noise. To improve the finished product, you could even offer framing and sound quality advice. You should consider writing a brief guide or tutorial that describes how to use cameras or smartphones to record high-quality videos.

4 ways to effectively display video reviews

1. Display them strategically on your website: After gathering video reviews, it's important to put them in a visible location on your website. Put these videos on product pages so that prospective customers can watch them without difficulty before deciding. Additionally, to showcase client experiences, think about adding a dedicated testimonial section to your landing pages or homepage. Using Kudobuzz widgets allows you to integrate these videos seamlessly into your e-commerce site while maintaining a professional appearance.

2. Make Use of Social Media: Because videos are visual, social media platforms are perfect for sharing them. To interact with your audience and increase website traffic, post user-generated video reviews on social media sites like Facebook, Instagram, TikTok, and YouTube. For platforms that prefer shorter content formats, create brief snippets or highlights from longer reviews. Interacting with people who leave comments or share these videos promotes more interaction and helps create a community around your brand.

3. Make Eye-Catching Thumbnails: Use captivating thumbnails to draw viewers in and encourage them to click on videos when sharing them online or incorporating them into emails and social media posts. The possibility that people will interact with your content can be greatly increased by a well-designed thumbnail.

4. Make Use of Email Marketing: Add video review links to your email marketing campaigns. Use these endorsements to highlight satisfying client experiences in newsletters or marketing emails. In addition to offering social proof, this entices recipients to visit your website. Additionally, to send messages with pertinent video reviews that appeal to particular audiences, think about segmenting your email list according to customer behavior or interests.

How to know if your video reviews are really making an impact

First, monitor engagement indicators: Monitor important engagement metrics like views, shares, comments, and click-through rates (CTR) to gauge how well your video review strategy is working. You can find out what kinds of videos your audience enjoys watching by looking at these metrics. Utilize tools such as Google Analytics or social media insights to collect information about how viewers behave when watching your videos.

Examine Conversion Rate Analysis: Prior to and following the addition of video reviews to product pages, track conversion rates. Compare the sales figures of products with and without video reviews. This analysis will shed important light on the extent to which these videos influence sales.

Obtain Input from Customers: Ask consumers if they found the video reviews they viewed before making purchases to be helpful. Future content creation initiatives can be improved and overall customer satisfaction raised with the use of this qualitative data.

Here’s something you need to know, especially for e-commerce business owners. For e-commerce businesses trying to boost sales and customer trust, video reviews are a potent tool. Businesses can produce captivating content that appeals to potential customers at every step of the purchasing process by utilizing the power of real testimonies that are recorded on video.

When thinking about including video reviews in your marketing plan, keep in mind how crucial it is to gather excellent submissions and efficiently present them across multiple platforms.

Ready?

Are you ready to change your approach to e-commerce? Use Kudobuzz to begin collecting and displaying video reviews right now! Sign up right away to discover how real client endorsements can increase engagement and sales!