Rising From Failure: Building A Successful Ecommerce Business After Being Laid Off

Our greatest glory is not in never falling, but in rising every time we fail. – Confucius

Once in a while, life hits us when we least expect it. Situations like being laid off from your job, the loss of a loved one, or bankruptcy can destabilize us and cause several mental health issues like depression. Although, failure is inevitable, gathering the gusto to recover from failure isn’t the easiest thing to achieve. When we eventually do, the lessons garnered can be a stepping stone and make the experience worthwhile.

Morten Schjønningsen’s journey exemplifies turning adversity into opportunity. In 2016, he launched 24/7 Best Deals, an e-commerce store, after facing his third job loss due to workforce reductions.

After his retrenchment, Morten dedicated time to learning coding, website creation, and digital marketing. These skills laid the foundation for promoting online stores and affiliate marketing, eventually inspiring the launch of an all-round e-commerce platform, 24/7 Best Deals.

The company sells various products at competitive prices, supported by reliable suppliers in China. Though based in Norway, they pride themselves on world-class service, free worldwide shipping, and a 365-day warranty.

Remarkably, 24/7 Best Deals is run full-time by just two people, leveraging cost-effective tools and automation. Being a Shopify-based store, it integrates various apps, including Kudobuzz and VITALS, which help streamline operations and enhance visibility. Tools like Kudobuzz assist in improving SEO rankings, driving organic traffic, and boosting sales.

For customer acquisition, the store utilizes Google Ads, Facebook Ads, and affiliate marketing. Morten recounts a significant milestone: recruiting over 100 affiliate marketers to promote their products, driving brand awareness and sales growth.

Although rebuilding after a setback is challenging, Morten’s story proves it’s possible to rise again. What’s your excuse?