The Ultimate Guide to Reviews on Wix

Think back to the last time you made an online purchase. Chances are, you checked the reviews first. Whether it was a new phone case or a pair of sneakers, those quick comments from other shoppers probably made or broke your decision. The exact same thing happens when people visit your Wix store. Reviews have now gone beyond being a nice extra feature for your website to becoming an essential tool to turning browsers into buyers. Research indicates that over 90% of shoppers read reviews before making a purchase, and products with reviews can experience a staggering conversion rate increase of up to 300%. Every review, even those that aren’t perfect, demonstrates to customers that your brand is transparent and genuinely human. What’s more, reviews enhance your SEO efforts and contributes keywords and real-world language that Google detects, gradually increasing your pages' visibility on the world wide web.

Choosing the Right Review Solution

When it comes to adding reviews to your Wix store, you've got options. Sure, there's the basic Wix Reviews app that comes built-in, but if you want something more powerful and flexible, that's where tools like Kudobuzz come in.

KudoBuzz is a dedicated review platform that integrates seamlessly with Wix Stores and gives you way more control over how you collect, display, and leverage customer feedback. We're talking about features like automated review requests via email, the ability to import reviews from other platforms, rich snippets for better SEO, and advanced customization options that let your reviews truly reflect your brand. The beauty of Kudobuzz is that it's built specifically for eCommerce. It understands that reviews aren't just about showing star ratings — they're about creating an experience that converts browsers into buyers. You get analytics to track review performance, moderation tools to manage feedback efficiently, and widgets that actually look good on your site. What’s more, setting up is straightforward. You install Kudobuzz from the Wix App Market, connect it to your store, and start customizing. Within minutes, you can have review sections on your product pages that look professional and feel authentic. The platform handles everything from collection to display, so you can focus on running your business.

Getting Customers to Actually Leave Reviews

Now comes the trickiest part: getting people to actually leave reviews. Most happy customers simply move on after buying, not because they don't want to help, but because they forget. That's why you need to ask at the right time and make it extremely effortless for them to respond. One of the most effective strategies is to automate your review requests. After an order has been delivered, send a quick email or text inviting the customer to share feedback. Keep it short, friendly, and specific. Here’s one such request that works;

"Hey Zarah, we hope you're loving your new scented candle! Would you mind taking a minute to leave a quick review? Your feedback helps other shoppers find their perfect scent, too."

The awesome thing about Kudobuzz is that the entire review request email process is automated. You set up the timing (usually 7-14 days after delivery), customize your message, and let the system do the work. You can even send follow-up reminders to people who haven't responded yet. A good practice is also to add a subtle review prompt to your thank-you page after checkout to remind buyers to share their thoughts once they've received their order. Some store owners choose to offer small rewards like discount codes or loyalty points to encourage participation. That's fine, as long as it's transparent and fair. When visitors see that other customers are sharing honest opinions, they're far more likely to join in and buy from you.

Displaying Reviews in the right places

Your star ratings should be ideally positioned near the product name and price, where customers naturally look before buying. Make sure visitors can easily scroll through reviews, sort them by rating or date, and see authentic customer photos. KudoBuzz makes this super easy with photo review features that let customers upload images directly from their phones.

Highlighting standout reviews is a great tactic. Place one or two of your best testimonials near the top of the page, right next to product images. A summary of the average rating and total number of reviews also helps.

For example, "4.8 ★★★★☆ based on 237 reviews" instantly communicates trustworthiness.

And here's something important: don't hide your less-than-perfect reviews. Responding gracefully to criticism shows that you care and that you're committed to improving. Ironically, a mix of reviews often looks more believable than a page full of 5-star ratings.

Turning Reviews Into Your Secret Growth Engine

Shoppers might forgive a slow page load or a late delivery, but they won't buy from a brand they don't trust. When you start reading customer feedback regularly, you'll begin to notice trends and patterns. Maybe people love your packaging, but they think shipping takes too long. Maybe a feature you considered minor is actually a major selling point. These details help you improve your products and marketing. You can also share your best reviews on social media, feature them in newsletters, or add them to your homepage banners. Real customer stories are infinitely more persuasive than polished sales copy.

If you want to go one step further, implement schema markup so your star ratings appear in Google's search results. Those little yellow stars don't just look impressive — they increase click-through rates significantly.

Managing reviews becomes easy with the right tools. From your dashboard, you can reply to feedback, feature certain reviews, or analyze overall ratings. Responding publicly to reviews — both good and bad — builds a sense of connection. Customers feel acknowledged, and potential buyers see that you're attentive and trustworthy.

In the long run, reviews become part of your brand's identity. They reflect your values, your customer service, and your authenticity. When you treat them as a two-way conversation rather than just a marketing tool, you'll notice stronger loyalty and higher repeat purchases.