Infographic: Challenges E-commerce Merchants Face

. 2 min read

As an eCommerce merchant, whether a complete newbie or seasoned veteran, there will be hurdles to overcome in your quest to become a successful business owner.

According to stats, about 50 percent of startups fail in the first four years. It is therefore imperative for starters to learn about the mistakes of existing startups to avoid them, while veteran companies need to talk about what they wish they had known when starting out.

E-commerce challenges will continue to emerge as you strive to put your business on a good footing. Therefore, you should appraise yourself with some of these challenges — that might be lurking underneath, waiting to sink your business —  so that you can avoid them. This article will highlight some challenges that e-commerce merchants should consciously work to avoid.

Some stats about web design to keep in mind;

Stats about inventory management to note;

  • Over 70 percent of online shoppers would search for an item elsewhere if it was unavailable, rather than wait any length of time for it to come back in stock.
  • 47 percent of shoppers who engage with retailers across 10 or more channels make purchases from their favorite retailer’s website at least once a week, compared to just 21 percent for those who engage across one to four channels.

Some stats about SEO;

  • 93 percent of all traffic comes from a search engine.
  • An estimated 61 percent of marketers believe improving SEO is their top inbound marketing priority.
  • 81 percent of shoppers do a quick search online before buying a product.

Stats about content;

Using videos on landing pages increases conversions by 86 percent.

Some stats regarding customer service;

Some social media stats;

Some stats about cybersecurity;

  • 69 percent of Americans worry about their credit cards being hacked.
  • 62 percent worry about the theft of data from their computers

A stat about high bounce rate;

To sum up

Growing an E-commerce business takes considerable time, money and effort for it to grow. Merchants need to embrace every challenge and find the right solution to help them continue to grow to become a voice of authority.  Not fixing the challenges means giving away loyal customers to competitors which will cripple the business to its knees.


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