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Dzifa Mensah

Dzifa Mensah

Dzifa Mensah

How to Handle Your Mental Health While Building A Sustainable Business - Josh Boone - eCommerce A-Z Podcast Episode 9

We all like to celebrate entrepreneurs doing cool things and making lots of revenue annually. They become heroes and we idolise them. However, what is the psychological price these entrepreneurs silently pay to achieve their dreams? Is it a constant burn out, loneliness, imposter syndrome, depression or anxiety? In this
Dzifa Mensah

How To Smoke Discreetly and Less Harmfully with Genius Pipe - Dyan Ferman - eCommerce A-Z Podcast Episode 8

The eCommerce A-Z Podcast is aimed at helping eCommerce merchants and entrepreneurs start, grow and scale their businesses. Every week, I interview entrepreneurs and experts to bring you relevant tips and hacks to grow and build your business. In the episode(8), we capture the story of Genuis Pipe founded
Dzifa Mensah

How eCommerce Businesses Can Maximise Paid Ads - Marcus Knight - eCommerce A-Z Podcast Episode 7

In this episode, we speak to Marcus Knight, one of the co-founders of Prospect Knight, an audience marketing agency in London. Marcus is a Pay-Per-Click expert with a healthy obsession for marketing. We discussed how eCommerce merchants can maximise paid ads to yield effective results. We touched on the ins
Dzifa Mensah

Subtle Yet Effective Ways To Market To Your Target Audience - Luke Knight- eCommerce A-Z Podcast Episode 6

Our guest for this episode is Luke Knight. Luke is the cofounder of Prospect Knight, an audience marketing agency in London. Their mission is to connect brands with their audience in creative and agile ways. We speak on how to market to your target audience in a subtle yet effective
Dzifa Mensah

A Complete Guide To eCommerce Cart Abandonment Reduction and Recovery

Annually, users abandon a staggering average of 69% online carts. This is a problem all eCommerce merchants face. Cart abandonment happens when a person fails to complete the checkout process to pay for a product after indicating interest by adding the product to cart. To make it clearer, imagine if
Dzifa Mensah

How To Grow Your eCommerce Business With Marketing Automation - Giovanni Perri -eCommerce A-Z Podcast Episode 5

In this episode, we focus on how eCommerce merchants can use marketing automation to grow their businesses and increase revenue. We touch on email marketing, retargeting ads, lead generation and how to grow an email list. Our guest was Giovanni Perri, the Founder of The Growth Hustlers Agency one of