Online stores have advantage over brick-and-mortar stores because online stores are convenient and save time, offer 24/7 sales, easy to hire virtual employees, easy to sale globally, offer free ads through SEO, offer an opportunity to compare prices and encourages impulse buying.
The global ecommerce market keeps expanding and is projected to hit $4.5 trillion by 2021. Merchants need the right ecommerce strategies to succeed. These strategies include having a super web design, incorporating social media marketing, developing an SEO strategy, getting branding right
SEO importance including positioning brand as industry thought leader, serving as free advertisement, increases sales, increases reviews and enhances credibility of brand.
Nearly 70 percent of consumers look at product reviews before making a purchase. Ecommerce merchants should therefore strive to increase their store reviews using tactics such as rewarding customers, launching contest marketing, engaging press and bloggers and improving SEO.
