There's a frustrating pattern that plays out constantly in e-commerce. A store owner installs a review app, spends a weekend configuring it, sends out hundreds of review requests, and then realizes three months later that the app doesn't actually do what their store needs. So they...
You've installed a review app. You've sent out dozens, maybe hundreds, of review requests. You've waited patiently, checking your dashboard every few days. And yet your product pages still show that dreaded "0 reviews" message. If this sounds familiar, you're...
A new year always feels different when you run an ecommerce business. The traffic patterns reset, customer expectations shift and suddenly, everything feels possible again. But if you’ve been in ecommerce long enough, you already know that sales don't automatically increase just because the calendar changes. January...
As 2025 wraps up, you're probably looking at the usual year-end metrics like revenue, conversion rates, and website traffic. These numbers tell you what happened in your business this year, but there's another data source that tells you why things happened and more importantly, what to...
One of the most powerful touchpoints a brand has with its customers is by Email. It’s personal, direct, and can be measurable. But the secret to great email marketing isn’t just what you send, it’s when you send it and how it speaks to where your customers...
Last month, a Shopify merchant told me she'd been sending review requests for six months and collected exactly twelve reviews. Twelve. Her competitor down the street? Same niche, similar products, but somehow sitting on 200+ reviews and converting twice as well. The difference wasn't better products...