A new year always feels different when you run an ecommerce business. The traffic patterns reset, customer expectations shift and suddenly, everything feels possible again. But if you’ve been in ecommerce long enough, you already know that sales don't automatically increase just because the calendar changes. January
As 2025 wraps up, you're probably looking at the usual year-end metrics like revenue, conversion rates, and website traffic. These numbers tell you what happened in your business this year, but there's another data source that tells you why things happened and more importantly, what to
One of the most powerful touchpoints a brand has with its customers is by Email. It’s personal, direct, and can be measurable. But the secret to great email marketing isn’t just what you send, it’s when you send it and how it speaks to where your customers
Last month, a Shopify merchant told me she'd been sending review requests for six months and collected exactly twelve reviews. Twelve. Her competitor down the street? Same niche, similar products, but somehow sitting on 200+ reviews and converting twice as well. The difference wasn't better products
Timing makes all the difference when it comes to excelling at review collection. The day you send it, the time it lands, even how it shows up, all of that decides whether your request gets a response or gets ignored. Over the years, Kudobuzz has looked at thousands of review